Focusing on fashion-forward platforms such as Meta, Google, and TikTok, we overhauled Matisse's advertising. We improved keyword strategies, ad placements, and creative designs, aligning them with footwear trends. Regular A/B testing and time-sensitive promotions during major shopping seasons like back-to-school and holidays were crucial in maximizing engagement and conversions.

The refined advertising strategies yielded significant improvements: MER reached 6.25x and ROAS 4.8x, highlighting increased efficiency and profitability. Matisse Footwear experienced a consistent annual growth rate of 26% over the past three years, affirming the success of our sustainable advertising tactics.