BEN LAU
FOUNDER OF ECOM DEPARTMENT
Come behind the scenes and meet the incredible people who make our work truly unforgettable.
FOUNDER OF ECOM DEPARTMENT
How do you ensure that your agency’s vision aligns with your clients’ goals?
To ensure that our agency’s vision aligns with our clients' goals, we place a strong emphasis on open and ongoing communication. We believe that building genuine, trusting relationships is at the heart of any successful partnership. From the very beginning, we work closely with our clients to fully understand their vision, values, and objectives. This collaborative approach allows us to craft customized strategies that are not only aligned with their needs but also designed to drive long-term success.
What makes your agency stand out in the competitive landscape?
For us, it’s not just about executing a strategy—it’s about continuously adapting and refining our approach to meet evolving goals and challenges. We take the time to listen, ask the right questions, and stay engaged throughout the entire process, ensuring that our efforts are always in sync with what our clients want to achieve. Ultimately, our team’s commitment to trust, transparency, and accountability helps foster lasting relationships built on mutual success.
How do you foster strong, long-term relationships with clients?
Trust is built upon being accountable and reliable, and being accessible. In our business we focus on delivering results, meeting deadlines, being sensitive to budget and goals.
Can you share an example of a successful tactic that strengthened a clients brand?
One successful tactic we use to strengthen a client’s brand is conducting thorough audits to understand what’s working and what’s missing. Before diving into any work, we focus on improving and streamlining their current strategies to add real value. This helps us identify the right solutions based on their unique needs.
By truly understanding the client and their challenges, we can develop targeted strategies that focus on results. For one client, this approach led to a major update of their digital presence, boosting brand consistency and customer engagement. The key is to deeply understand the client, solve the right problems, and focus on measurable outcomes.
What has been the most significant challenge you’ve faced while growing your agency?
The most significant challenge we faced while growing our agency was scaling our team across all departments as demand increased. It wasn’t just about filling roles—it was about trusting the process of finding candidates who were not only skilled but also genuinely passionate about this industry. As a team, we focused on identifying individuals who aligned with our values and were sincerely committed to helping our clients succeed.
How do you balance creative freedom with work?
Balancing creative freedom with work requires understanding what truly brings you joy and aligning that with your priorities. It’s about finding the right blend of separation or integration between work and life that works for you. This might mean carving out dedicated time for passion projects or finding ways to incorporate creativity into your professional life. Ultimately, balance comes from knowing yourself and honoring what fuels your inspiration.
What’s your favorite way to unwind after a busy week?
My life is pretty busy in general so it’s always nice to spend time with my family and with people that I care about.
Do you have a favorite book, movie, or TV show that always inspires you?
Not one in particular…I think I always gravitate to shows and movies that make me laugh.
What’s your go-to comfort food or favorite dish to cook?
My wife is a chef by trade so I love it all, I don't actually do much of the cooking anymore. If i had to pick, curries from japanese to indian. I’m not that picky when it comes to food,I think trying it all is important.
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