Shoppe Amber Interiors Case Study
Shoppe Amber Interiors
Strategy
Outcome
How the Espresso Segment Boosted Revenue by $384K in 10 Months
Since 2022, Shoppe Amber Interiors, a renowned home and lifestyle brand, has worked closely with ECOM DEPARTMENT to enhance and expand its email marketing efforts. This case study highlights the profound impact that a single intelligent segment can make for a business within just a few email campaigns.
STRATEGY
Enter the "Espresso" segment—a carefully curated segment composed of highly engaged users already primed for purchase. Leveraging advanced analytics and customer behavior data, ECOM DEPARTMENT and Shoppe Amber Interiors quickly identified this segment as a goldmine of untapped revenue potential. Rather than focusing on additional campaigns catered to subscribers that did not engage with a previous email campaign, why not do the complete opposite?
OUTCOME
Over the course of just 10 months, the Espresso segment generated an impressive $384,000 in additional revenue for Shoppe Amber Interiors. The campaigns using this segment achieved remarkable engagement metrics, with an average open rate of 71.82% and a click rate of 5.36% (Note that the average open and click rate for ecommerce is 39.74% and click rate is 1.47%).
Key takeaway: Advanced segmentation plays a vital role in email marketing. By leveraging data-driven segmentation, marketers are able to drive higher engagement and conversion.
